Who?

Hello! I’m Dan. My favourite thing (third, just behind my dog and cooking) is helping brands and companies unlock their tone of voice potential.

I have over 10 years of experience in PR, Copywriting, Brand Marketing, Social Media and starring in silly videos and TikToks. In that time, I’ve developed a deep understanding of what shapes a brand and how words can have a big impact.

In a world laden with uncertainty, lack of trust and ‘fake news’, the biggest impact brands can have with their copy is ensuring that it’s truly authentic - nobody wants to talk to a robot (unless it’s ChatGPT, and even then…).

Need some choice words with a BIG dash of personality? Some brand advice? A silly idea? A fun script? A (free) joke? Get in touch and let’s transform those word from boring to bold.

Person sitting in a cafe with a meal consisting of eggs Benedict, hash browns, and avocado toast. There is a glass of orange juice, a cup of coffee, and a water carafe on the table. The background features a textured wall design resembling tree rings.

Services

Copywriting

From product descriptions, website copy, paid ads, SEO, packaging, scriptwriting, taglines and more. Let’s make those words POP.

Tone of Voice Guidelines

Whether you have one or not, I’ll help to tailor your brand tone of voice and create an all-in-one document to share with stakeholders.

Brand Campaigns

Build on your brand strategy using creative, eye-catching campaigns across all marketing channels.

Seasonal Storytelling

Craft narratives based around the time of the year, like a scintillating summer campaign or some Christmas-themed creative.

Social Media

A caption, meme idea or some overlay copy. I can also advise on influencer work.

CRM & Newsletters

Attention-grabbing subject lines, clickable header copy and retention-building welcome flows. Let’s make those inboxes interesting.

PR

Help develop your overall PR strategy or aid in your next product launch.

Press Releases

Got a new product release, an exciting app launch or industry news? I can craft a one-pager worthy of getting picked up by the press.

Editorial Features & Blog Posts

Long, short and mid-form editorial pieces with a journalistic edge or a consumer-facing blog post brimming with keywords.

Come say hey!

Interested in working together? Fill out some info and I’ll be in touch.